5 Advanced Tips to Create a Compelling LinkedIn Company Page

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Company page at LinkedIn is a good way to promote your business no matter what type of a businessman you are. Still, according to the Expanded Ramblings statistic 2018, there are around four million business pages on this resource. Seems like it’s too difficult to stand out among this great number of company pages but you can if you choose the right strategy.

Follow these tips to create a catchy and informative company page that will attract the targeted audience and succeed on this resource!

How to Create a LinkedIn Company Page

We have already written about the most effective ways to use the LinkedIn network – for job search, marketing and business. And now let’s figure out how to make the best use of the company page on LinkedIn.

When you go to the Interests at the top of your personal home page, you will see the option “Create Company Page”. Click on the yellow button. All you need to get started is to enter a valid email address and prove that you are an official company member. Only company representatives can create a LinkedIn company page.

Probably, it was the easiest step. So, let’s move forward.

Tip 1: Download Content and Visuals

You have 2,000 of characters to explain who you are, who your clients are, and what you can offer. When you write the description, don’t forget to include SEO-friendly words. Think like your clients: what would you write in the search string if you were a potential client of your company?

Focus on the specifics of your company. You will have separate pages for the products and descriptions to them. Now, you should explain what is your company in general.

When you create a LinkedIn company page, you should stuff it with quality visuals that carry certain sense. Of course, you should download a logo (300×300 pixels). The logo will be visible in the experience sections in the employees’ profiles when they choose the company. People outside will see the logo when they search for the company.

The second visual element is a banner (646×220 pixels). It should be catchy and stylish. Don’t forget that visuals are the perfect elements to say something about your company. It can contain a catchy quote or the motto of your company or the call-to-action quotation. Let this page be like the portfolio of your company or CV that stands out and performs the benefits.

Tip 2: Add Information about Your Company

When you create a company page LinkedIn, you should add general and contact information. Firstly, your potential clients need this information. Secondly, it adds credibility to your business.

People, who create a company page on LinkedIn, add the company type and industry, locations and numbers, address and email, information about the employees. You should also leave information about the administrators, who are responsible for the activity on your page. If you want, you can give a credit to people, who create content.

Tip 3: Launch Product Pages

The important step when you create a LinkedIn company page is a launch of the product pages. These showcase pages will appear on the right side of the company page. You will need these additional products to promote hot deals, tell about discounts and special offers, present new products, and services.

The description of each page is short – you only have 200 characters. Unfortunately, you only have ten pages at your disposal. If you have more products, you only should choose those that will be especially popular among your customers. For CV Politan, for instance, CV writing and editing services are among the most popular as well as the packages for the best deals. So these options are likely to be among the top products on our LinkedIn page. Anyway, you can leave a link to the official site with a full assortment of products.

When you created a LinkedIn company page, you should promote it and build a trustful relationship with your audience.

You must have heard about marketing. This tool is about spreading the useful information that will lead to your company and make the potential customers purchase. Marketing isn’t about the promotion, though recently, people have tended to think so. So, quality content = attention of the audience.

Tip 4: Post Regular and Quality Updates

Updates are something that maintains the interest of your audience to your LinkedIn company page. These updates must relate to the industry at all, not to your business only.

Here are the most popular forms of updates:

• News. Some people are too lazy to read newspapers or watch morning TV programs to know what’s interesting has happened in the world. Plus, not every news resource will cover the news from your specific industry. That’s why posting relevant and hot news is a good choice.
• Inspirational quotes. No comments. Always relevant. People need motivation or cool captions for Instagram.
• Links. Found a useful resource? Share.
• Ask provoking questions. If you challenge, people will answer. Try.

An average frequency of posting updates is one QUALITY update per day. If you can’t organize it, you may use specific tools.

Tip 5: Promote Your Page

You should use social buttons and share information about your LinkedIn company page to Facebook, Twitter, and other social media. You can also include a link to the email signature, e-newsletters, marketing materials to attract more visitors.

In fact, the marketing field is so tricky that it’s impossible to cover all aspects in one article. Still, even by following these tips, you will manage to create a successful company page. We hope that you understood how to set up a company page on LinkedIn and will reach visible results soon.