How to Create a Business Page on LinkedIn

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Internet marketing is a vital part of the business development and Linkedin is one of the most important steps. Creating an account of your company will help you to put it on the map so more people and other businessmen will know about you.

But a simple registering is not enough – you also need to make your account work. The LinkedIn profile will represent your business in the Internet sphere, so it has to be a good looking one.  Wonder how to achieve the goal? Our LinkedIn profile writers will tell you how to take care of your LinkedIn account. Here is a short list of tips that will help you create a business page LinkedIn and make it work for you!

Add Showcase Page

After creating a company page on LinkedIn, you will need to use all the offered tools that will help your account look professional. For example, Linkedin has an excellent option for companies where you can create a showcase page and place your products on it. It helps not only introduce visitors to the goods or services that you provide but also monitor their behavior. The social network also provides analytical information which can be very useful.

It is important to focus on the best products, sales leaders since LinkedIn allows to create up to 10 showcase pages. Update this section of your account every time you make changes to the company’s current offers. Make sure to post only fresh information on the showcase pages. To create your own showcases you need to click on the button ‘create a showcase page’ right under the Edit tab.

Fill up the Life tab

The LinkedIn business page does not imply posting official information. Life tab is a new LinkedIn feature that allows bringing a little bit of informality. In this section, one can add photos from the party with colleagues, show how the team works every day, etc. This will be especially useful if you also plan to use the LinkedIn account for recruiting. But your customers will also be interested in learning more about your company and employees.

Add Keywords

When you create a business page on LinkedIn, make sure to use the right keywords when presenting the company. It is an important step in setting the business account because the keywords help people find your company online.

To make the business page more search friendly, make a small list of words and phrases relevant to your business. Do that before filling out information. Use Google keyword planner if you experience difficulties.

Do not miss our post about keywords in CV: which one to choose and what mistakes to avoid!

Work on Updates

One more important step is to keep the business page alive and currently update it. To attract more attention to the page make it as interactive as possible. Updates that make the readers’ comment are one way to achieve this goal. This is how you can create the necessary activity on your page:

• Ask questions: this will not only increase the number of comments but also allow you to get the feedback.
• Share links: news in your company’s industry, new posts on your blog, etc.
• Add a photo: the photo helps draw attention to the text under it and increases the number of comments from readers.
• Share statistics: people like when facts are confirmed by numbers and studies, so use it.

The professional LinkedIn editors are sure: it is not difficult to create a LinkedIn business page, but it will take some time and efforts. Just make sure that the LinkedIn page of your business represents it in a proper way.