How to Use LinkedIn Effectively
So many resources advocate for an ultimate use of the LinkedIn but not every author knows how to best use LinkedIn. It’s not enough to create a profile and download your resume. You should become a brand, an active user of this resource, and an attractive candidate for the promising employers.
You should make up a strategy and stick to it to create an image on this resource.
In this article, you will find answers to the most common questions, get some working tips, and understand how to use LinkedIn to find a job.
What is Networking on LinkedIn? What is the Best Strategy?
Networking is about interacting on LinkedIn. You should make the right contacts with people from your dream company and the industry. For this purpose, specialists recommend checking out relevant groups, commenting relevant posts, and interact with people in different communities.
There are various approaches to posting updates or posting in groups and communities.
The average frequency is to post new content every week or two. If you comment the post in a group once a week, it would be enough. You should remember that LinkedIn allows users join up to 50 groups. So, choose the right ones and don’t be hyperactive.
Should I Connect with My Best Friends and Strangers?
Yes, the role of LinkedIn differs from the role of Facebook or Instagram. Still, you should remember that you don’t only connect with a friend. You connect with his or her network as well.
So, if your friend is a nurse and you are a content manager, you still can find relevant resources and contacts in her profile for successful job search.
When a stranger sends you a request, you should browse his or her page and analyze the list of friends. You might find there something suitable!
How Can I Expand My Network?
The first option that you should use if you don’t know how to use LinkedIn to find jobs, is a “People You May Know” tool at the right corner of the page. There, you can find specialists with the similar background and very useful network!
If you know where you want to work exactly, you should follow the company’s page on LinkedIn (if possible) and look for the people, who work there. Try to connect with them. You should show that your connection is conscious. Write a short note where you would explain your intentions to connect with a certain employee. This way you will definitely understand what to include in your CV and how to get hired. And online CV writing company can assist you to professionally create your job application document.
How Often Should I Check It?
If you want an effective LinkedIn activity, you should dedicate at least 10 minutes daily to check out it and expand your network. Once a week, you should even spend more to write to a new connection, post in a group, make an update in your profile.
Should My Page Be the Same as My Resume?
Your LinkedIn profile is a detailed and digital version of your resume. You have a great chance to include everything you can’t include to a paper version (videos with your speeches, photos from your workshops, links, etc.).
How to Use LinkedIn to Promote Your Business?
The next stage of our guideline refers to the effective presence of your business on LinkedIn.
Social media is a great platform to promote a business because it definitely contains those, who will express interest in your business. With the right strategy, you will manage to do it faster.
Firstly, you should create a company’s page. It should reveal full information about your company. The customers and clients should have an exact idea about the goods or services, how to order them, how much costs the delivery, what are the terms, where you are situated, who is responsible for the complaints and suggestions, etc. It would be great if you include the history of the company, information about the leading employees, videos, photos, etc.
Speaking of how to use LinkedIn for marketing, you should definitely understand your audience and goals. When you understand who follows you and who has a particular interest in your company, you will figure out what marketing strategy to choose. Here are a couple of tools that will help you to define the audience:
- Google Trends
- Google Insights for Search
The next step you will definitely face is SEO optimization of the business page. In this case, you should hire a qualified specialist or attend SEO courses and save money! The Internet is full of information that will help you to understand how to use LinkedIn for business.
LinkedIn is a powerful tool in a business, marketing, and especially in the job search. Just choose the right strategy and be responsible!
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